Since, Salaar makers zeroed on 22nd December as their release date which is already locked for Shahrukh Khan Dunki directed by Rajkumar Hirani, several news are circulating that Dunki might be moved back that's why Salaar makers locked that date and so on. But, it seems Dunki team is going ahead with their already announced date. They have sent mails to distributors and exhibitors to hold screens for Dunki from 22nd December.
On the other side, Shah Rukh Khan's latest blockbuster release, Jawan, is creating history, has broken all the box office records, and crossed Rs 1000 Crore mark. After scoring blockbusters with Pathaan and Jawan, SRK is not done yet for the year. He locks Dunki for Christmas season. Shahrukh who has huge overseas market is concentrating that area for Dunki.
The superstar has this master plan to make it a blockbuster. As per reports, Shah Rukh Khan is planning to release Dunki a day before on the global market and create a phenomenon around the world. Dunki is expected to be a global phenomenon, and all the stakeholders are keen to position it as a global offering from Indian cinema.
While Jawan’s campaign focused on the Southern market, with Dunki, Red Chillies will be going global with their appeal and messaging. Big plans are in place, and the plans are locked to bring the film to international markets on December 21, reaping the benefit of the extended holiday period. So, let's see with what kind of strategy Salaar makers will follow to stop Dunki.