Makers Of The Raja Saab Focus Shifts to Telugu Market Only

The Raja Saab, starring Prabhas, was initially planned for a pan-India release in multiple languages, but the makers seem to have shifted focus solely to the Telugu market. Industry insiders suggest that the film's promotions have been relatively low key in other languages, particularly in Hindi and Tamil, where competition is intense.

Dhurandhar, starring Ranveer Singh, is still going strong in Hindi, and Vijay's Jana Nayagan is releasing on the same day as The Raja Saab in Tamil Nadu, making it a challenging landscape for Prabhas's film. The makers might be prioritizing the Telugu market, where Prabhas has a strong fan base, and avoiding expensive promotions in other languages.

The film's horror fantasy genre has universal appeal, but the lack of promotions in other languages is worrying fans. The team has released promotional content and held a pre-release event in Telugu, but there's been no significant push in other markets. The Raja Saab releases on January 9, with paid premieres on January 8.

The Raja Saab's second trailer has generated positive buzz, but the team needs to act fast to create a wider impact. With no press meets or trailer releases in other languages, the film's openings might be affected. The team needs aggressive promotions this week to gather momentum and ensure strong box office collections. If not, the film might rely heavily on word of mouth to drive success.