Kannadiga row - Tamannaah becomes KSDL brand ambassador

Milky Beauty Tamannaah became the new brand ambassador for KSDCL and launched more than 57 of its products including the Mysore Sandal Soap which earlier created a Non Kannadiga controversy.

Tamanhaah said , "Mysore Sandal Soap is not just a soap. It is deeply associated with emotions, childhood memories and nostalgia. It represents a perfect blend of purity and authenticity. Mysore Sandal Soap holds a special place in people's hearts, and I consider it a privilege to be associated with this institution as its brand ambassador."

BJP MP from Chikkaballapura and former state Minister K Sudhakar asked, "Couldn't the traitorous Congress government in the state find Kannada film stars." "Although many stars from our own Karnataka were eligible to be appointed as brand ambassadors for Karnataka's famous international brand Mysore Sandal Soap, a film actress from another state, from another language has been appointed as the brand ambassador by paying crores of rupees. This is yet another proof of the Congress party's anti-Kannada mentality,"

Howwever, State Industries Minister M B Patil said,"Six months ago I had clarified categorically why Tamannaah Bhatia was chosen as the brand ambassador. A committee formed for this had gone through five-six names, which included two-three names from Karnataka, but they had endorsed some other product. If you endorse some other product you cannot be brand ambassador for this product. So they were not considered,"