In this glamorous film industry, commercial sustenance of films beyond one week at BO has become almost an impossible task. Luckily, very few times we get blockbusters like ‘Gabbar Singh’ who kept cash registers ringing even in second and third weeks. Now, we are hearing similar reports for Akshay Kumar and Sonakshi Sinha starring ‘Rowdy Rathore’ turning out to be a winner all the way for producers, distributors and exhibitors. After recording a bumper opening and a steady run in first week, UTV Motion Pictures & Sanjay Leela Bhansali Productions are happy with ‘Rowdy Rathore’ continuing to rule the box office even in its second week. Audiences are pouring into theatres across the country.
‘We are thrilled with the incredible response that Rowdy Rathore has received from audiences across the board. It’s been a great year so far for all of us with the back to back success of Ek Main Aur Ekk Tu, Paan Singh Tomar, Tere Naal Love Ho Gaya and The Avengers and Rowdy Rathore. It is a very proud moment for all of us associated with the movie - Sanjay, Prabhudheva, Akshay and Sonakshi,’ said Siddharth Roy Kapur, MD - Studios, Disney UTV. Co-producer Shabinaa Khan added, ‘It is exciting news that ‘Rowdy Rathore’ is getting audiences to the theatres even after second week of its release.’ That is why…our Telugu audiences are calling ‘RR’ as ‘GS’ of Bollywood.