Dhamarukam Facing Hardships?

King Nagarjuna's 'Dhamarukam' collected a share of Rs.4.53 crores on the day one of its release in AP only. Given below are the area wise break up of shares.

King Nagarjuna's socio fantasy thriller 'Dhamarukam' was released on 23rd November with maximum number of prints in Nagarjuna's career. The movie seems to be a risky zone based on the following factors. 

* The movie collected a share Rs.4.53 crores in AP, which is not on par with the expected number. 

* The movie is currently getting mixed responses from the audiences. 

* Since it being 'Karthika Maasam', many people, especially ladies are offering pujas to the gods and are observing fast. 

* On the other hand, many men take the Deeksha of Swami Ayyappa and obviously, they are not showing interest to watch movies. 

* Since it is a winter season, many cine goers stay away from A/C theaters. 

* HOW DO MAKERS OVERCOME ABOVE DIFFICULTIES?: Publicity is the only solution to solve above problems. The makers of the movie have to make use of print media, electronic media and web media to overcome the situation and let us hope, the movie gets good run in forthcoming days.