Excellent Promotions for Mahesh '1'

The strategy of ‘1 Nenokkadine’ producers is just amazing and in fact paying the returns effectively. Never in the past, did we see this kind of hype built around a film of delayed release. 14 Reels Entertainment are leaving no scope in making money out of Mahesh Babu’s star craze. They have got Mobile Apps, Merchandise Kit and even ticket price for viewing the audio release live in selected number of theatres. Before this, they have even bagged nearly 72 Crores of worth package from Eros International for overall rights besides 80 Lakhs for Audio from Lahari Music.

This is one of the best pre release businesses for a Telugu movie and the adventurous moves from 14 Reels Representatives are highly praised in film circles. When you got the star power, a hero must utilize it by teaming with able producers and Mahesh has done it.