It would be a subjective discussion to define clearly the meaning of a ‘HIT.’ Any movie which brings profit and smiles on the face of all its dependents ranging from Producer to Cycle stand owner…if is called as a real ‘HIT,’ then Filmnagar discussions would be true that ‘Shambho Shiva Shambho,’ the dark horse in Sankranthi race is the real hit.
‘Namo Venkatesha’ and ‘Adurs,’ the real star studded movies for Sankranthi are made on good budgets with regular and routine stories but different treatment. ‘Shambho Shiva Shambho’ is a unique film made on different story line and worth praising the efforts of Director and Producer.
With no or low amounts spent on publicity (contradiction to heavy publicity offered to Namo Vankatesha and Adurs), ‘Shambho Shiva Shambho’ is pulling its own section of audience with mouth publicity.
Producer Bellamkonda is successful in two ways, as he has won the hearts of really tasteful audience with his message on friendship and love and also at the same time he is making good money when compared to the amount that he has invested on this project. From this perspective, SSS is the real winner of Sankranthi season.