Jai Kava Kusa starring NTR in three prominent roles for the first time in career is heard to be doing a whopping pre-release business never before heard in his career.
Inside sources revealed that Jai Lava Kusa will be closing at 120 Crores trade or more including all the rights while the movie is being made on a budget of 70 Crore which includes NTR remuneration of 18 Crores.
Doing a pre-release business of more than 120 Crores for a 70 Crores budget is indeed high.
We hear that Jai Lava Kusa satellite rights have been sold for 16.5 Crores and audio rights for 1.3 Crores while other language satellite, digital and dubbing rights are sold like hot cake for 9 Crores.
JLK Nizam is said to be distributed by Dil Raju. Though the rate is yet to be confirmed, makers are demanding around 18 crore.
JLK Andhra rights might be sold in the range of 35 to 40 crore.
Overall, Nizam, Andhra and Ceded theatricals will fetch around 70 crore approximately.
Apart from this, we have Karnataka, Overseas and Rest of India.
There is also a sponsorship branding for Jai Lava Kusa estimated to fetch 10 Crore.
So, overall JLK is aiming to do a pre-release business of more than 120 Crores and if all goes as expected, the first person to be happy will be producer Kalyan Ram who hasn’t tasted much of commercial success before.
Hope Tarak bails his brother out and will lead him on to the success path.