Pawan Kalyan on a mission to woo Hindi viewers

AP Dy CM Pawan Kalyan who played a pivotal role in the recently concluded Maharashtra assembly elections in which he ensured that all the candidates for which he campaigned emerge victorious is now bracing for a new challenge.

It is known that Pawan Kalyan enjoys tremendous fan following and is hailed as Power Star. He has multiple projects like Ustaad Bhagat Singh, OG and Hari Hara Veera Mallu. Hari Hara Veera Mallu is a period entertainer and is directed by Jyothi Krishna.

Star producer MS.Raju says “Pawan Kalyan is game for a challenge and has many firsts to his credit in his illustrious career and he is game for another challenge,” He continues “For many years, Hindi audiences loved watching Telugu stars in dubbed movies. So, Allu Arjun became popular among Hindi-speaking audiences after ‘Pushpa The Rise’ and Nikhil Siddhartha was unknown before ‘Karthikeya’ 2’,”

MS.Raju analyses, “Pawan Kalyan as Deputy Chief Minister had become more popular across-India with his fiery and vibrant speeches. He is going to draw better openings for ‘Hari Hara Veera Mallu’ in North India since his popularity as an actor and politician gained him the image of a fearless man. His onscreen and off-screen image has almost blurred and he is going to breach regional and language barriers,”

MS.Raju shares “My friend A M Rathnam is producing this film in multiple languages and I wish him good luck too since he is known for bankrolling blockbusters in the past,” He added "With ‘Hari Hara Veera Mallu’ looking to be a story of valour and courage, it will find better connection with non-Telugu viewers as well."

Apart from it,Pawan Kalyan's OG is carrying huge expectations as it is directed by Sujeeth who earlier directed Prabhas' Saaho. MS.Raju revealed "In fact, Pawan Kalyan’s next film ‘OG’ being directed by Sujith also has pan-India appeal since it is revolves around a gangsters in Mumbai in 1980’s and it would be released all over India because it is being produced by Dannayya who made ‘RRR’. “Both Hari Hara Veera Mallu and OG have enough potential but finally the content and novelty in treatment would be judged by the audience across India. Of course, superstars bring in an initial audience and then an interesting story and screenplay would sustain them in theaters. Definitely, Pawan Kalyan has an unfinished task of wooing Hindi viewers in big numbers in theatres and that could happen in 2025,”