PVR INOX, a national multiplex chain, introduces a groundbreaking proposal for film enthusiasts. Select Delhi-NCR theaters will offer refunds to audiences who leave during a movie, provided they opt for the "Flexi Show" feature at booking, paying an additional 10% premium.
This innovative approach allows viewers to exit and receive a refund if they're unsatisfied with the film. The Flexi Show feature caters to changing viewer preferences.
Potential success hinges on implementation and audience reception. Practicality may be limited to the first weekend, as negative word-of-mouth can deter viewers.
Nationwide implementation remains uncertain, pending assessment of this pilot initiative. PVR INOX's bold move may revolutionize theater-going experiences.