Almost all theaters for this Sankranthi festival were occupied by 'Gopala Gopala' and Shankar's 'I'. Owing to non availability of theaters, many small budget films had to be postponed. One of the sufferers is senior filmmaker Ks Ramarao, who produced 'Malli Malli Idi Rani Roju'. " It is a pity that I am unable to release my Telugu film due to release of 'I' which is a Tamil film. The producer( NV Prasad) who bought the rights of the Tamil film has created hurdles for my Telugu film," lamented Ks Ramarao.
However, Ks Ramarao should know the fact that Shankar's movies, irrespective of the regional barriers, have been being watched by Telugu audiences over the decades. And when it comes to 'I', the movie is the costliest movie of India. Audience usually prefer to watch big budgeted movies during Sankranthi season. Anyways, there is a need to build more number of theaters in Telugu states for the screening of small budgets films.