This Is Never Seen Publicity Strategy for BB

Ace director Rajamouli has proved he is not only a master filmmaker but also the master of promotional strategies of movies. Ever since 'Baahubali' got its shoot wrapped up, promotions of the movie in various methods were kickstarted and they reached to the core with extreme innovative skills of Rajamouli. Checkout some of the ways of promotions that team 'Baahubali' has taken up. 

* Initially first looks and teasers of stars who played key roles in the movie were released in connection with the birthdays of those stars. 

* Having wrapped up the shoot of the movie, a series of ten first looks of the cast were unveiled with a gap of two or three days each. 

* Audio songs lyrics list was out. 

* Theatrical trailer of the movie was released on 1st of June in three languages and a function was held in Mumbai.

* An exclusive review of 77 shots of the theatrical trailer was circulated on net. Besides, a foreign reviewer also gave a review. These innovative reviews helped the trailer not to receive any criticism. 

* A special video footage on Rajamouli for North Indians has been uploaded in you tube. 

* A gossip of Rs.500 crores deal with a foreign studio was also spread on net. This kind of hyped numbers strategy is used for Rajinikanth's movies in Tamil Nadu.

* Full story of 'Baahubali' was leaked on net. The same strategy was applied for 'Eega' and the makers got fruitful result. 

* 'Baahubali Store' in online was opened. t-shirts, Polo t-shirts, Hoodies etc. with 'Baahubali' logos are sold out through this online store.