Yellow Media's Hits and Flops!

Yellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. However, as far as AP state is concerned, Yellow Media is defined as the media that supports the TDP, as the TDP uses yellow as the background for its flag. A good number of pro TDP channels and newspapers are working for the welfare of the party. Following info gives you the details of hits and flops of Yellow Media since the launch of the TDP (since 1983).

* 1983: The TDP came into power defeating the Congress party. A leading newspaper was the only media house that supported the TDP then. In fact, the newspaper, itself, didn't know the meaning of bias then. Perhaps, this media was in the budding state of bias towards the TDP. As such we should not treat TDP's victory as this newspapers victory. 

* 1985: It was due to innocent administration of the TDP, Nadendla Bhaskara Rao dethroned NTR and assumed the responsibilities as a CM. Yellow Media worked hard to project Nadendla as a villain and finally succeeded in bringing the power back to NTR. This was the major achievement of the media.

* 1989: The TDP lost the election battle miserably. Yellow Media could not save the party. This was one of the biggest disasters of Yellow Media.

* 1994 to 1999:  It was due to anti incumbency on the Congress party, The TDP regained power in 1994. However, political power shifted to Chandrababu Naidu from NTR and Yellow Media implemented a wonderful strategy in this historical change. In the year, 1999, CBN won the election battle with a huge majority. However, NTR's TDP got disaster result. Yellow Media again claimed the victory. 

* 2004 and 2009: Yellow Media was pulverized with the back to back victories of the Congress party. This ten year debacle was not digested by Yellow Media. An emergence of numerous pro TDP TV news channels was recorded during this transition period. All these media collectively got humiliated with the failure of the TDP.

* 2014: AP state's division turned out to be a huge blow for all the Yellow Media, who also encourage caste factors. Their domination was completely lost in Telangana while some of the Yellow Media houses faced a ban as well. In other words, AP state's division can be treated as on par with the defeat of 10 general elections. 

* A little consolation for the Yellow Media in 2014's elections was the victory of the TDP. 

* WHAT IS Yellow Media DOING NOW?: Yellow Media is doing bhajana (flattery) of the ruling party every day. If the TDP is really strong, bhajana is not necessary. Maybe because of the threat of defeat in 2019's elections, Yellow Media is indulging in TDP's bhajana and accuses other political parties. 

Yellow Media'S HIT PERCENTAGE: 30% 

NB: Hit percentage has been calculated based on the impact of a success or a failure of the Yellow Media.