Sukumar's previous film '1-Nenokkadine's lengthy run-time was one of the setbacks of the film that affected the movie's prospects. If the inside reports are to be believed, the final cut of 'Naannaku Prematho' has come out with 3 hours and 40 minute duration. However, the director is reportedly taking all the necessary care minimizing the run time of the movie upto 2 hours and 30 minutes to make sure no audience gets bored of due to the run time of the movie.
'Naannaku Prematho' is buzzed to have got 500 theaters for release and which is lesser than the expected and may it be due to heavy rush in the season of Sankranthi. On the other hand, NTR's getup and theatricals have received great response from the movie buffs.
Rakul Preet Singh has played romantic interest of NTR in this stylish action entertainer that also have Jagapathi Babu and Rajendra Prasad in key roles. Devi Sri Prasad has composed the tunes of the movie. The movie was produced by BVSN Prasad on SVCC banner.