Bahubali 2 – Marketing Blockbuster!

SS Rajamouli is pressing the ‘Bahubali 2’ promotional accelerator. A lightening call to interact with media followed by ‘Bahubali 2’ logo launch and the very next day Prabhas Fans are thrown to a treat by announcing his wax statue at Madame Tussauds coming up made the magnum opus grab everyone’s attention. In fact, media have been thirsty and hungry waiting for smashing updates from production team. Finally, Rajamouli and his ‘Bahubali 2’ are serving the feast.

Apparently, there is a strong notion in a section of critics and film circles that ‘Bahubali 1’ was purely a marketing blockbuster with belittling content and lack of emotions which generally play huge part in Rajamouli success formula. Of course, Jakkanna promised of much more powerful content in second installment to please those unsatisfied groups.

However, ‘Bahubali 2’ opening up its publicity itinerary much early by at least seven months to the release date is a clear display of Rajamouli’s planning and management. Pre release trade wasn’t a problem at any point of time for ‘Bahubali 2’ but the basic intention of Jakkanna is to establish new benchmarks for Indian Cinema Box Office which kept him on toes to begin the journey to reach the destination of April 28, 2017. No matter, whatever you call it a marketing blockbuster or real blockbuster… Jakkanna is right on the task.