Item Girls Scissoring Vulgarity

Item songs drive masses crazy and filmmakers to attract masses shoot songs on stunning beauties showing them in the most beautiful and glamorous manner. Item songs are now called as Special Songs and even many top heroines started sizzling in item songs following the madness of masses for it.

However many right thinking people and NGOs questioned the blatant objectification of women by filmmakers and blasted heroines for going to any extent for easy bucks in split seconds without having any social responsibility.

But analysts say stunning beauties are surprising all by scissoring vulgarity in the lyrics of Special Songs. Recently Kriti Sannon's special song Coca Cola in Lucca Chuppi landed in controversy.

Kriti however clarifies, “It is not shot in a way that objectifies women and people conveniently ignored that the boy is also being objectified. The girl calls him ‘coca-cola’ towards the end and she is also objectifying him. And, that was a conscious decision.” She continued, “It’s done both ways deliberately and those are the things that I do take care of... I am not trying to give a wrong message. We were very conscious that it’s not just about the girl.”

Kareena Kapoor who sizzled in many hot item songs confessed, “Even in my song Fevicol, a girl was compared to tandoori murgi. Honestly, when I did that number or even Halkat Jawani for that matter, I saw these songs only as fun. I really hadn’t thought about it from a responsible point of view. Now, I feel, it’s high time that the trend of item number dies down. In Bollywood, writers should stop writing them and directors should stop requesting them. It’s not funny anymore.”

Taapsee Pannu welcoming the change revealed, “I have not done any item songs and I am glad people don’t approach me just for songs. Even though I haven’t thought much about it because I was never approached, I feel times have changed and people are more cautious about the item songs. It’s a brave step by everyone and it’s a huge change (waiting) to happen.”

Yesteryear beauty Juhi Chawla feels, “One thing, which I don’t like these days, is how we can call our girls item girls. Why would you call your artist an item girl? It’s so cheap. I don’t enjoy watching it. Look at a film like Dangal. It’s such a clean film. I hope it sends out a message to people that you need to make a damn good film and not just plug in an item number.”