Top Tollywood stars are turning producers of late and this is inspiring even young and upcoming heroes to do the same. Seeing the trend, many are under the impression that top stars really turned producers. However all this is the tip of the iceberg.
Frankly speaking except for a few, stars are not making films with other heroes under their banner. A producer is the one who carries the burden of participating in the story discussions, be present right from the start till the release and face the buyer's heart if the film turns out to be a disaster. He is the one who even promotes the flop venture into a profitable one owing to the pressures of the heroes. He is the one who barely manages with the break-even for hit films. Who among the stars who turned producers have these qualities?
If a star hero gives dates, he becomes a producer and his banner will be attached to the project. He will not take any tension and face any nuisance. All those jackpots will be only for the real producer.
Some say even in Kollywood a similar trend is going on. Unable to experience such pressures, top producers are staying away from the film production. Due to huge budgets, profit margins got reduced and producers are getting scared at the thought of star heroes films. Under these circumstances, producer tag to star heroes and his other conditions is leaving the producers neither here nor there.
Senior producers are saying that the industry will prosper only if producers are happy and if they are in trouble it is detrimental to the progress.