Movie analysts misreading mass meter?

Filmmaking is a big business and there involve a lot of risks. Those involved in Filmmaking, be it stars, producers, directors, distributors, exhibitors, and other stakeholders take into consideration various factors. While stars try to satisfy their fan base, directors try to come with a powerful story to ensure that there will be repeat viewers in theatres. Producers and others try to invest in films that bring in profits.

Even before a film releases, many analysts air an opinion on the first look, teaser, and trailer and once the pre-release buzz is generated, within minutes of the premiere show, reviews will be out. The reviews many feels will make or break the film's fortunes. But one gets an impression whether movie analysts are failing to gauge the mass pulse and misreading the mass meter.

To cite a few examples, when Ram-Puri Jagannath's iSmart Shankar was released, many gave negative reviews and most of the ratings came around2-2.25. However, the film turned out to be a blockbuster. More recently when Balakrishna-Boyapati Srinu's Akhanda hit the screens, everyone gave mixed reports. They felt the story is routine and except for Balakrishna as Aghora, Balakrishna offered nothing new. More recently when Allu Arjun's Pushpa was released, the analysts panned everything except Allu Arjun's performance.

However, all the films turned out be big hits and did good business at the box office. This brings to the core issue as to why do analysts fail to gauge the mass pulse. Many feel, those who write reviews come from the well-educated background and they often fail to pick the mass pulse. They are not in sync with the likes and dislikes of the mass viewers. So their viewpoint is completely different and masses love action and other commercial elements and even though the film is routine, they accept it as long as others satisfy their desire. The word of mouth at the theaters is always different from what the analysts write in the reviews. Agreed that at times, people at theatres always spread positive talk, but one cannot generalize them. Considering all these aspects, movie analysts often tend to miss the mass meter.